How Does the Film Industry Actually Make Money?

I’ve been trying to come to terms with two seemingly irreconcilable facts. First, “Men in Black 3” has made more than $550 million worldwide. Second, while a representative from the parent company of Columbia Pictures told me that the movie is now “in the win column,” it seemed until recently as if Columbia might actually lose money on it. How could that be?…

https://www.nytimes.com/2012/07/01/magazine/how-does-the-film-industry-actually-make-money.html?ref=magazine

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