Month: June 2010

BIG HOLLYWOOD WIN: Congressional Ban On Movie Futures Trading Becomes Reality

The MPAA interim CEO/president Bob Pisano weighed in this morning about the late night congressional vote to leave a ban on box office futures in the financial reform bill…

https://www.deadline.com/2010/06/big-hollywood-win-congressional-ban-on-movie-futures-trading-becoming-a-reality/

First review says Inception is too smart to succeed

…Inception … will be called many things, starting with James Bond Meets The Matrix. You can feel the vibe of Ridley Scott’s Blade Runner in it, and Nolan’s own Memento and The Dark Knight. But Inception glows with a blue-flame intensity all its own. Nolan creates a dream world that he wants us to fill with our own secrets. I can’t think of a better goal for any filmmaker. Of course, trusting the intelligence of the audience can cost Nolan at the box office…

https://scifiwire.com/2010/06/first-review-says-incepti.php

The best secret Nazis on the moon movie trailer you’ll ever see

…Iron Sky is on the forefront of a new wave of indie movies, where the filmmakers are in direct contact with the audience even before the movie is out, using the power of communities in both creating the movie and also to a degree in funding it…

https://scifiwire.com/2010/06/the-best-secret-nazis-on.php

The End Of Viral

…Asked what the current industry “threshold” is for a corporate video to be deemed “viral,” Feed Co.’s Josh Warner responded that it might be time to retire the term altogether.

“Viral is a myth,” he told an attendee at OMMA Social in New York. “I’m over viral completely and utterly.”

Instead of planning for a viral result, Warner said he tells Feed Co.’s clients to “dig deep to get quality engagements.”

“You can go out and pound views through a [media] buy,” he said, adding that ultimately that will just get you a paid media campaign. He even suggested that a popular industry viral video chart should be re-branded as a “paid media chart,” because most of the campaigns on top of it are actually paid media campaigns, not naturally occurring viral upticks…

https://www.mediapost.com/blogs/raw/?p=2968

3D’s diminishing box office returns

‘Toy Story’ is third opener to sell fewer tix in the format

The 3D crunch is hitting the domestic summer box office, as this weekend’s boffo opener “Toy Story 3” marks the third consecutive 3D opening — and 3D toon — to earn a lower percentage of its gross from 3D venues than previous such offerings…

The beginning of the end?

https://www.variety.com/article/VR1118020899.html?categoryid=13&cs=1

Writer’s Biggest Mistake: Paying Attention to Hollywood Trends

What is the trend today in Hollywood?

I’m standing smack-dab in the middle of the town and I haven’t a clue. As in algebra, however, let’s say that there is a trend and let’s call that trend “X.”

It’s too late to get in on that trend for the simple reason that it is the trend. If it’s the trend today, it had to be in the works at least a year ago, and much more likely two or three or more years ago. To cash in on that trend by writing a script geared to it is to guarantee that, by the time you go to market with the script, it’s already old news, stale and pale and so last year…

https://www.thewrap.com/movies/blog-post/writers-biggest-mistake-paying-attention-hollywood-trends-18593

Odds Stacking Against Trend Exchange’s Futures Launch?

Robert Swagger, CEO of the Trend Exchange, gave a press conference detailing his progress–or lack of it–in swaying D.C pols to remove movie futures exchanges from the financial reform legislation that is expected to be signed into law later this year…

https://www.deadline.com/2010/06/odds-stacking-against-trend-exchanges-futures-launch/