…Those who will win will be smart about what they make and how they sell their films. They will hopefully make good films but perhaps even more key they will make unique films that stand out, which means they will not have to compete against the bulk of the films for talent. They won’t look like all the other films so they won’t have to spend as much money marketing them…
An excellent article. A must read for those interested in the business.
…MGM made a desperate plea for money because the studio had missed its numbers and was going to be out of funds very soon. “The implication was that it’s teetering on bankruptcy,” one source told me. MGM said it needed $20M in short-term cash flow to cover overhead, and an additional $150 million to get through the end of year and continue funding its projects, and to start Peter Jackson’s Hobbit.
The sky is falling. Indie bloodbath. Independent film is dead. All are phrases that have provoked passionate discussions. Instead of going there, though, a group of distribution veterans eschewed dark talk in favor of optimism earlier this week at a signature IFP panel discussion on the current state of film distribution.
The old model-making a film with investors, taking it to festivals, selling it there and releasing it months later in theaters before hitting other ancillary markets-is nearly gone, the group seemed to agree.
As hard as it is to get your ideas onto the page, getting them from the page onto the screen can seem like an unattainable goal. Even if you’re a smart scriptwriter who’s written scenes and chosen settings that can be recreated on the cheap, the task of the independent filmmaker can seem like a daunting one. But knowledge is power, and a group of DIY movie moguls can get a very long way on several thousand dollars and a lot of goodwill.
Some have said that the rise in BO is due to higher ticket costs, but the weak dollar negates that theory–at least when we’re talking about global ticket sales. It’s just history repeating itself–during the great depression, the movie biz was the number 1 industry in the US. What do you think?