A new multicultural marketing report looking at filmgoing by the Hispanic consumer finds that 75% go to the movie theater once a month, and 25% see movies three times a month. Both stats are more often than all other polled ethnic demographics (and in line with a recent Nielsen study that found Latinos represent 28% of today’s frequent moviegoers). Hispanics are reliant on their mobile when planning a trip to the movies, with 72% saying that they use their cell phones to make movie plans; of these, 65% use their mobile devices to find showtimes and locations, 39% use it to view trailers, 35% use it to discover movies, 28% use it to get reviews, and 14% use it to buy tickets…
https://www.deadline.com/2011/08/new-report-on-hispanic-moviegoing-habits/