…Those who will win will be smart about what they make and how they sell their films. They will hopefully make good films but perhaps even more key they will make unique films that stand out, which means they will not have to compete against the bulk of the films for talent. They won’t look like all the other films so they won’t have to spend as much money marketing them…
An excellent article. A must read for those interested in the business.
https://www.indiewire.com/article/the_next_few_years_will_be_about_survival/#When:22:24:05Z