Industry fears trading could create negative publicity
With federal regulators poised to decide whether to approve a film futures exchange, Hollywood studios, exhibitors and unions spelled out a new set of arguments against it, including fears that trading on potential box office receipts would create negative publicity in the weeks before a film’s release with “false, unreliable, and non-economic valuations” of its performance…
https://www.variety.com/article/VR1118017472.html?categoryid=13&cs=1