Why did Memorial Day turn into doomsday for the movie business?

…if you account for ticket price inflation, the number of tickets sold during the holiday weekend (about 23.4 million according to Hollywood.com) was the lowest total in 17 years. That’s bad. Really bad…

https://latimesblogs.latimes.com/the_big_picture/2010/06/why-did-memorial-day-turn-into-doomsday-for-the-movie-business.html