Hulu is not going anywhere. After a long public tire-kicking period, the joint venture’s parent companies (Disney, NBC Universal, News Corp. and Providence Equity partners) have elected not to sell. Their new position is that they all sort of like and value Hulu, each in its own way.
While the bids for Hulu were said to be north of $2 billion, many of the alleged suitors were probably quite anxious about the many uncertainties of the deal. Namely the first window rights to shows were only guaranteed for a certain amount of years. Once you drove Hulu off the lot, it was already a depreciating asset. Except in this case, the dealer was telling the buyer, “It’s a great car, but in a few years it may not have an engine. But its will still look terrific and the wheels and electrical system may be worth something. Enjoy!”…
https://www.digiday.com/stories/short-take-hulu-s-independence/?emailsource=daily