Theater owners are ready to hit back at Hollywood studios if theatrical windows are shortened in favor of premium video-on-demand, TheWrap has learned.
Among the retaliatory measures that exhibitors are weighing:
* Pulling the trailers of offending studios.
* Cutting in-theater signage for those studios’ movies.
* Renegotiating the split of box-office revenues for films that are released on VOD.
Theaters may even refuse to carry a studio’s film, according to an individual with knowledge of exhibitors’ thinking.
Word of a possible counter-offensive comes just days after multiplex operators went ballistic over studios’ plan to distribute films to homes for $30 a mere two months after their release…
https://www.thewrap.com/movies/article/exhibitors-and-studios-gird-window-war-26171