This year US ticket sales are running 20% behind where they were in the first quarter of 2010, amid a series of 3D flops
The runaway success of 3D films such as Avatar sparked a flurry of similar films, many of which failed to capture audiences.
Mars Needs Moms, according to the title of Disney’s latest foray into 3D animation, but this weekend the “House of Mouse” would settle for a few moms closer to home. Sadly for Disney, last weekend was one of the most embarrassing in recent years for the company: its new $150m movie took just $6.9m in ticket sales…
https://www.guardian.co.uk/business/2011/mar/20/hollywood-hope-for-3d-revolution-falling-flat