Movie industry execs are beaming over 3-D technology, which has helped bring about a box-office boom. Roughly 33% of earnings are now generated from 3-D films, and in 2010, six of the top 10 highest-grossing movies were shot in 3-D, with the top two, Toy Story 3 and Alice in Wonderland, banking more than a billion dollars each.
But it’s not all digitally enhanced sunshine and roses in Tinseltown–or, at least, it shouldn’t be. The industry’s addiction to profits is creating a serious dependence on the third dimension, and it’s manifesting itself in some very odd ways…
https://www.fastcompany.com/1715929/hollywood-is-addicted-to-3d-technology