‘Toy Story’ is third opener to sell fewer tix in the format
The 3D crunch is hitting the domestic summer box office, as this weekend’s boffo opener “Toy Story 3” marks the third consecutive 3D opening — and 3D toon — to earn a lower percentage of its gross from 3D venues than previous such offerings…
The beginning of the end?
https://www.variety.com/article/VR1118020899.html?categoryid=13&cs=1