Disney taking a pass on one of the most profitable movies of 2009?

It feels like every time you turn around, someone at Disney is trying to blow up the old model of doing business and replacing it with a snazzy new paradigm…

https://latimesblogs.latimes.com/the_big_picture/2010/02/disney-still-bullish-on-becoming-hollywoods-biggest-brand-factory.html