{"id":1719,"date":"2010-06-11T08:49:00","date_gmt":"2010-06-11T16:49:00","guid":{"rendered":"https:\/\/alliancedigitalstudios.com\/cgi-bin\/blog\/1969\/12\/31\/does-movie-marketing-matter\/"},"modified":"2019-05-12T21:26:44","modified_gmt":"2019-05-13T05:26:44","slug":"does-movie-marketing-matter","status":"publish","type":"post","link":"https:\/\/alliancedigitalentertainment.com\/cgi-bin\/blog\/2010\/06\/11\/does-movie-marketing-matter\/","title":{"rendered":"Does movie marketing matter?"},"content":{"rendered":"

<\/p>\n

When a movie hits big, almost no one cares what was spent; when a release fails to make opening-weekend estimates or has a 60% drop-off during its second week, everyone begins pointing fingers.<\/p>\n

Consider MGM’s $30 million to tub-thump “Hot Tub Time Machine,” which cost about $35 million to make: First-week gross was $20 million, dropping 60% the following week and winding up with $50 million in domestic gross. Or Disney’s $200 million production “Prince of Persia: The Sands of Time,” which has raked in $63 million domestically to date against a prints-and-advertising spend stateside of $75 million. <\/p>\n

On the other hand, Disney’s “Alice in Wonderland,” similar in cost and marketing budget to “Prince,” has grossed $334 million domestically and $1 billion worldwide…<\/p>\n

https:\/\/www.hollywoodreporter.com\/hr\/content_display\/film\/news\/e3i2b61a0dd47969d0fdd259101a964987c<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

When a movie hits big, almost no one cares what was spent; when a release fails to make opening-weekend estimates or has a 60% drop-off during its second week, everyone begins pointing fingers. Consider MGM’s $30 million to tub-thump “Hot Tub Time Machine,” which cost about $35 million to make: First-week gross was $20 million, … Continue reading “Does movie marketing matter?”<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-1719","post","type-post","status-publish","format-standard","hentry","category-movies"],"_links":{"self":[{"href":"https:\/\/alliancedigitalentertainment.com\/cgi-bin\/blog\/wp-json\/wp\/v2\/posts\/1719","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alliancedigitalentertainment.com\/cgi-bin\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alliancedigitalentertainment.com\/cgi-bin\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alliancedigitalentertainment.com\/cgi-bin\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/alliancedigitalentertainment.com\/cgi-bin\/blog\/wp-json\/wp\/v2\/comments?post=1719"}],"version-history":[{"count":1,"href":"https:\/\/alliancedigitalentertainment.com\/cgi-bin\/blog\/wp-json\/wp\/v2\/posts\/1719\/revisions"}],"predecessor-version":[{"id":2185,"href":"https:\/\/alliancedigitalentertainment.com\/cgi-bin\/blog\/wp-json\/wp\/v2\/posts\/1719\/revisions\/2185"}],"wp:attachment":[{"href":"https:\/\/alliancedigitalentertainment.com\/cgi-bin\/blog\/wp-json\/wp\/v2\/media?parent=1719"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alliancedigitalentertainment.com\/cgi-bin\/blog\/wp-json\/wp\/v2\/categories?post=1719"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alliancedigitalentertainment.com\/cgi-bin\/blog\/wp-json\/wp\/v2\/tags?post=1719"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}