…Asked what the current industry “threshold” is for a corporate video to be deemed “viral,” Feed Co.’s Josh Warner responded that it might be time to retire the term altogether.<\/p>\n
“Viral is a myth,” he told an attendee at OMMA Social in New York. “I’m over viral completely and utterly.”<\/p>\n
Instead of planning for a viral result, Warner said he tells Feed Co.’s clients to “dig deep to get quality engagements.”<\/p>\n
“You can go out and pound views through a [media] buy,” he said, adding that ultimately that will just get you a paid media campaign. He even suggested that a popular industry viral video chart should be re-branded as a “paid media chart,” because most of the campaigns on top of it are actually paid media campaigns, not naturally occurring viral upticks…<\/p>\n
https:\/\/www.mediapost.com\/blogs\/raw\/?p=2968<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" …Asked what the current industry “threshold” is for a corporate video to be deemed “viral,” Feed Co.’s Josh Warner responded that it might be time to retire the term altogether. “Viral is a myth,” he told an attendee at OMMA Social in New York. “I’m over viral completely and utterly.” Instead of planning for a … Continue reading “The End Of Viral”<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-1708","post","type-post","status-publish","format-standard","hentry","category-movies"],"_links":{"self":[{"href":"https:\/\/alliancedigitalentertainment.com\/cgi-bin\/blog\/wp-json\/wp\/v2\/posts\/1708","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alliancedigitalentertainment.com\/cgi-bin\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alliancedigitalentertainment.com\/cgi-bin\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alliancedigitalentertainment.com\/cgi-bin\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/alliancedigitalentertainment.com\/cgi-bin\/blog\/wp-json\/wp\/v2\/comments?post=1708"}],"version-history":[{"count":1,"href":"https:\/\/alliancedigitalentertainment.com\/cgi-bin\/blog\/wp-json\/wp\/v2\/posts\/1708\/revisions"}],"predecessor-version":[{"id":2174,"href":"https:\/\/alliancedigitalentertainment.com\/cgi-bin\/blog\/wp-json\/wp\/v2\/posts\/1708\/revisions\/2174"}],"wp:attachment":[{"href":"https:\/\/alliancedigitalentertainment.com\/cgi-bin\/blog\/wp-json\/wp\/v2\/media?parent=1708"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alliancedigitalentertainment.com\/cgi-bin\/blog\/wp-json\/wp\/v2\/categories?post=1708"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alliancedigitalentertainment.com\/cgi-bin\/blog\/wp-json\/wp\/v2\/tags?post=1708"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}