{"id":1585,"date":"2011-06-06T08:51:00","date_gmt":"2011-06-06T16:51:00","guid":{"rendered":"https:\/\/alliancedigitalstudios.com\/cgi-bin\/blog\/1969\/12\/31\/3-d-starts-to-fizzle-and-hollywood-frets\/"},"modified":"2019-05-12T21:09:44","modified_gmt":"2019-05-13T05:09:44","slug":"3-d-starts-to-fizzle-and-hollywood-frets","status":"publish","type":"post","link":"https:\/\/alliancedigitalentertainment.com\/cgi-bin\/blog\/2011\/06\/06\/3-d-starts-to-fizzle-and-hollywood-frets\/","title":{"rendered":"3-D Starts to Fizzle, and Hollywood Frets"},"content":{"rendered":"

<\/p>\n

Has the 3-D boom already gone bust? It’s starting to look that way – at least for American moviegoers – even as Hollywood prepares to release a glut of the gimmicky pictures.<\/p>\n

“Pirates of the Caribbean: On Stranger Tides” sold just 47 percent of its North American tickets in 3-D. Ripples of fear spread across Hollywood last week after “Pirates of the Caribbean: On Stranger Tides,” which cost Walt Disney Studios an estimated $400 million to make and market, did poor 3-D business in North America. While event movies have typically done 60 percent of their business in 3-D, “Stranger Tides” sold just 47 percent in 3-D. “The American consumer is rejecting 3-D,” Richard Greenfield, an analyst at the financial services company BTIG, wrote of the “Stranger Tides” results.<\/p>\n

One movie does not make a trend, but the Memorial Day weekend did not give studio chiefs much comfort in the 3-D department. “Kung Fu Panda 2,” a Paramount Pictures release of a DreamWorks Animation film, sold $53.8 million in tickets from Thursday to Sunday, a soft total, and 3-D was 45 percent of the business, according to Paramount.<\/p>\n

Consumer rebellion over high 3-D ticket prices plays a role, and the novelty of putting on the funny glasses is wearing off, analysts say…<\/p>\n

https:\/\/www.nytimes.com\/2011\/05\/30\/business\/media\/30panda.html?_r=1&ref=arts<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Has the 3-D boom already gone bust? It’s starting to look that way – at least for American moviegoers – even as Hollywood prepares to release a glut of the gimmicky pictures. “Pirates of the Caribbean: On Stranger Tides” sold just 47 percent of its North American tickets in 3-D. Ripples of fear spread across … Continue reading “3-D Starts to Fizzle, and Hollywood Frets”<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-1585","post","type-post","status-publish","format-standard","hentry","category-movies"],"_links":{"self":[{"href":"https:\/\/alliancedigitalentertainment.com\/cgi-bin\/blog\/wp-json\/wp\/v2\/posts\/1585","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alliancedigitalentertainment.com\/cgi-bin\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alliancedigitalentertainment.com\/cgi-bin\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alliancedigitalentertainment.com\/cgi-bin\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/alliancedigitalentertainment.com\/cgi-bin\/blog\/wp-json\/wp\/v2\/comments?post=1585"}],"version-history":[{"count":1,"href":"https:\/\/alliancedigitalentertainment.com\/cgi-bin\/blog\/wp-json\/wp\/v2\/posts\/1585\/revisions"}],"predecessor-version":[{"id":2051,"href":"https:\/\/alliancedigitalentertainment.com\/cgi-bin\/blog\/wp-json\/wp\/v2\/posts\/1585\/revisions\/2051"}],"wp:attachment":[{"href":"https:\/\/alliancedigitalentertainment.com\/cgi-bin\/blog\/wp-json\/wp\/v2\/media?parent=1585"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alliancedigitalentertainment.com\/cgi-bin\/blog\/wp-json\/wp\/v2\/categories?post=1585"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alliancedigitalentertainment.com\/cgi-bin\/blog\/wp-json\/wp\/v2\/tags?post=1585"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}