{"id":1565,"date":"2011-08-17T10:43:00","date_gmt":"2011-08-17T18:43:00","guid":{"rendered":"https:\/\/alliancedigitalstudios.com\/cgi-bin\/blog\/1969\/12\/31\/new-report-on-hispanic-moviegoing-habits\/"},"modified":"2019-05-11T16:59:29","modified_gmt":"2019-05-12T00:59:29","slug":"new-report-on-hispanic-moviegoing-habits","status":"publish","type":"post","link":"https:\/\/alliancedigitalentertainment.com\/cgi-bin\/blog\/2011\/08\/17\/new-report-on-hispanic-moviegoing-habits\/","title":{"rendered":"New Report On Hispanic Moviegoing Habits"},"content":{"rendered":"<p><img src=https:\/\/www-deadline-com.vimg.net\/wp-content\/uploads\/2011\/08\/movie_20110817055737-150x150.jpg \/><\/p>\n<p>A new multicultural marketing report looking at filmgoing by the Hispanic consumer finds that 75% go to the movie theater once a month, and 25% see movies three times a month. Both stats are more often than all other polled ethnic demographics (and in line with a recent Nielsen study that found Latinos represent 28% of today&#8217;s frequent moviegoers). Hispanics are reliant on their mobile when planning a trip to the movies, with 72% saying that they use their cell phones to make movie plans; of these, 65% use their mobile devices to find showtimes and locations, 39% use it to view trailers, 35% use it to discover movies, 28% use it to get reviews, and 14% use it to buy tickets&#8230;<\/p>\n<p><a href=https:\/\/www.deadline.com\/2011\/08\/new-report-on-hispanic-moviegoing-habits\/ target=_blank rel=\"noopener noreferrer\">https:\/\/www.deadline.com\/2011\/08\/new-report-on-hispanic-moviegoing-habits\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A new multicultural marketing report looking at filmgoing by the Hispanic consumer finds that 75% go to the movie theater once a month, and 25% see movies three times a month. Both stats are more often than all other polled ethnic demographics (and in line with a recent Nielsen study that found Latinos represent 28% &hellip; <a href=\"https:\/\/alliancedigitalentertainment.com\/cgi-bin\/blog\/2011\/08\/17\/new-report-on-hispanic-moviegoing-habits\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;New Report On Hispanic Moviegoing Habits&#8221;<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-1565","post","type-post","status-publish","format-standard","hentry","category-movies"],"_links":{"self":[{"href":"https:\/\/alliancedigitalentertainment.com\/cgi-bin\/blog\/wp-json\/wp\/v2\/posts\/1565","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alliancedigitalentertainment.com\/cgi-bin\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alliancedigitalentertainment.com\/cgi-bin\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alliancedigitalentertainment.com\/cgi-bin\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/alliancedigitalentertainment.com\/cgi-bin\/blog\/wp-json\/wp\/v2\/comments?post=1565"}],"version-history":[{"count":1,"href":"https:\/\/alliancedigitalentertainment.com\/cgi-bin\/blog\/wp-json\/wp\/v2\/posts\/1565\/revisions"}],"predecessor-version":[{"id":2031,"href":"https:\/\/alliancedigitalentertainment.com\/cgi-bin\/blog\/wp-json\/wp\/v2\/posts\/1565\/revisions\/2031"}],"wp:attachment":[{"href":"https:\/\/alliancedigitalentertainment.com\/cgi-bin\/blog\/wp-json\/wp\/v2\/media?parent=1565"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alliancedigitalentertainment.com\/cgi-bin\/blog\/wp-json\/wp\/v2\/categories?post=1565"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alliancedigitalentertainment.com\/cgi-bin\/blog\/wp-json\/wp\/v2\/tags?post=1565"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}