A great movie poster should sell the movie and make you inscribe the film’s opening date in your mind. Admittedly, some of these posters, even the good ones, fail at that. Some are stunning but don’t even display the film’s title, and may not have brought in one extra ticket sale. That’s the studio marketing department’s problem, not ours. We’re voting just on style here, not substance…
https://entertainment.nbcnews.com/_news/2012/12/31/16218742-best-and-worst-movie-posters-of-2012